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Blue Air

Blue Pure 411 Air Purifier

Regular price ₱8,995.00

Blue Pure 411 

Completely filters the air in a 15m² room every 12.5 minutes

Designed for small rooms

Filters the air at the industry-recommended rate of 5x an hour (or about every 12 minutes) in a 15 m² room to effectively lower particle levels and maintain a comfortable environment in your nursery, guest bedroom or home office. 

Wirecutter Pick

Independently reviewed by the experts at Wirecutter, the Blue Pure 411 ranks as one of Wirecutter's top air purifier picks. Featured in Wirecutter's "The Best Air Purifier" article, they called the model "Small, effective, and attractive."

Three-part filtration

A fabric pre-filter offers the first layer of protection, catching large particles like pet hair and dust and extending the life of the primary filter. The combination Particle + Carbon Filter uses a layer of activated carbon to filter light household odors from pets, cooking, and smoking, while the main particle filter removes airborne particles, like pollen, dust, pet dander, and more.

The secret behind powerful filtration

Our unique combination of electrostatic and mechanical filtration that we call HEPASilent™ filtration technology sets us apart. The combination allows us to use filters that are less dense and require less air pressure than traditional HEPA filters without a loss in performance— resulting in quieter and more energy efficient air purifiers.

Quiet Mark awarded

Sleep without disruption with one of the quietest air purifiers in the category as identified by the Quiet Mark. No louder than a whisper on low (17 dB) and equivalent to the noise level of a library on high (46 dB).

Simple to place

Unlike some air purifiers with strict rules for placement, the Blue Pure 411 uses a 360-degree air intake, meaning you can place it almost anywhere in the room without compromising performance.

Low energy consumption

ENERGY STAR rated to use less energy than the average LED lightbulb (about 10 W) - so you can keep it running all day without a second thought.

Extend filter life

The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter - vacuum the fabric or toss it in the washing machine whenever it needs cleaning.


  • Dimensions(HxWxD); 425 x 200 x 200 mm
  • Product weight: 1.5kg
  • Energy consumption: 1.5 - 10 Watts
  • Sound level: 17 - 46 dB(A)
  • Air outlet: Top
  • Air inlet: 360°
  • Recommended room size: 15 m2
  • Air changes per hour (ACH): 4.8
  • Clean air delivery rate (CADR) - Pollen: 220 m³ per hour (139 cfm)
  • Clean air delivery rate (CADR) - Dust: 200 m³ per hour (120 cfm)
  • Clean air delivery rate (CADR) - Smoke: 180 m³ per hour (105 cfm)

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